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Brand Inheritance — B2C :: Good Morning Marketers (ep 509)

[MUSIC PLAYNG] [APPLAUSE] CONNIE BALTITIS: Welcome to another episode of Good Morning Marketers. I’m Connie Baltitis, a member of the creative team. JASON THERRIEN: And I’m Jason Therrien, president of ThunderTech. This morning, we’re going to be discussing brand inheritance. First, defining it, what does it mean, and then next, talking about breaking into it […]

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